Marketing Planning I – Cases and selected readings (Pearson Custom Business Resources

MRKT 357: Marketing Planning I – Cases and selected readings by Professor Robert Soroka
Publisher: Peason custom business resources (2015)
Soroka has used the same cases for at least the last three years and therefore it is probably the same exact book this semester (you can always call to confirm the book with your syllabus outline).
I paid $110 at the Paragraph bookstore for it last year so this is an amazing deal!($45)
There is highlighting on two of the cases in the book but the rest is untouched.
Call or text 5142658827